Does your small business need an effective website? Contact us right now to find out how we can set you up for success!

So, does my small business need a website if I already have a Facebook page?

Yes!

A Facebook profile can be highly valuable. You can reach legions of customers without paying a single cent. You can show your contact information, engage new prospects, and get closer to your target audience. Sounds awesome, right? In fact, Facebook is a vital tool in your belt as a business. But, you are missing out BIG TIME if it isn’t pointing to something else. That something is a website!

You see, a Facebook page shouldn’t be your business’s sole marketing strategy. Yes, it helps as a tool, but it’s like a rifle without a trigger. You NEED other avenues to drive more traffic and ultimately more sales. A website is your new best friend in getting more sales online! A website acts as the main hub for your business. Social media can be easily connected to it, but it’s your base of operations. It’s more than just a brochure for your business.

Even if you’re killing it on Facebook, and you have thousands of followers bowing to you like a king, an effective website can rake in further clients and customers. It’s impossible to ignore.

Here are 6 big reasons why you NEED a website for your business:

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   1. A website allows you to hold the keys.

Believe it or not, you don’t own your content on social media. Giant corporations do, and those corporations can change their platforms and policies on a whim. Like an unforeseen storm, they can significantly alter your business for good or bad. You are essentially giving your keys to someone else. 

However, with a website, you totally own and control your content AND your digital marketing. Yes, things can change on Google, but you are given more control than strictly social media. You control your brand, and you control your message! How cool is that?

2. 2. You seem legit.

Simply put, people view businesses with websites as more trustworthy. Anyone can throw up a Facebook page in thirty minutes, but an EFFECTIVE website takes time and is a monument for your business. Facebook is like handing out flyers in front of your business location, but a website is the building itself.

A website is an extension of YOUR brand, not Facebook’s. Every word and pixel is designed to communicate your brand to your target audience. There are no distractions or advertisements, just your core message. All of this makes you seem credible. It seems like you actually exist in the marketplace. It gives you a sense of status above your competitors that only use Facebook.

3. 3. A website rakes in customers searching for you on Google

A website allows you to appear higher on Google searches. It lets organic traffic (people making simple searches) into your business space. You will rank for more keywords. This means when people are searching, they are more likely to find you.

This is called SEO (Search Engine Optimization). It basically means the art of getting higher on these Google searches. This ultimately means more money for you.

With Facebook alone, you can’t control your content and structure. These are things that Google loves, and ignoring them can be a crucial mistake! With Facebook you are severely limited with keywords. 

What does this all mean? If you use only Facebook, less people are finding you on Google. On top of that, effective websites gain authority over time. You cannot gain this authority when you only use a Facebook page.

4. 4. A website is like a gymnast (it’s flexible!)

With Facebook, you look the same as everyone else. How boring! The visuals of a Facebook page simply cannot match your brand’s sense of style. The user experience is severely limited and generic. However, with a website, everything is customizable. You can build it tailor-made to your exact needs, your core message, and your core target audience.

There are a lot of money-making features you can put in a website. You can open up an online store to sell your products worldwide, book in clients to your exact calendar, or write a blog to reach new audiences from anywhere in the world.

5. 5. A website allows you to study your audience like a scientist.

A website gives you a powerful microscope into your business. You can target the entire customer journey with Google Analytics and then refocus your marketing efforts to bring in more money. You get to be a scientist (hopefully not a mad one!) with all sorts of wonderful insights. Website traffic, traffic sources, user behavior, conversion metrics, audience insights, user interactions, SEO performance, and user flow can all be easily observed. This way, you know what’s working and what isn’t. This may sound confusing, but it isn’t really. They are a way for an expert to gauge your progress.

6. 6. A website is your base of operations.

Your website is your central hub for your entire digital marketing strategy. It is the primary point of contact for all customers, cold or hot. It’s where they find you.

Your website can drive traffic between multiple platforms, such as social media including Facebook and email marketing. It is the soul of your inbound marketing plan.

Your website is the foundation of your online presence. It not only sells your services and products, but allows people to fully understand what makes your business awesome. It makes you stand out from the competition… especially those who only use Facebook!

In conclusion…

A Facebook page is an essential tool of a larger belt. It’s definitely helpful, but it shouldn’t be the only thing you use! 

A website gives you more control over your business operations. It allows you to communicate your brand. You decide the content, the look, and the experience. It reflects not only your business values, but your style and voice. It helps you get more sales, and creates a pathway for visitors to turn into customers. It helps more people who are looking for you right now on Google to find you. 

Does your small business need an effective website? Contact us right now to find out how we can set you up for success!