Does your small business need effective copywriting? Contact us right now to see how we can help you grow online!

What is web copywriting?

Some people write lengthy novels to tell imaginative stories. Some report real events and write newspapers to share them with the world. Some people interview controversial celebrities to put in magazines at your local grocery store.

Copywriting is something different. It’s writing that has one goal: to put money in your pocket. It is the art and science of creating content to get people to take action. This action can be buying from you, signing up for a newsletter, or picking up the phone to place an order. 

Good copywriting isn’t meant to just entertain. It connects with the reader and pulls them in psychologically and motivates them. It gets them to happily and willingly give you money. It combines sales, creativity, and psychology. Copywriting persuades people and influences them. It doesn’t unethically force people to buy, but tells them why they should, and makes them happy to do it.

Effective copywriting is easy to understand and makes complex ideas simple. It sells to your target audience and drives them to action with calls to action (CTA). The entire focus is creating action! It’s a bridge between you and the reader.

Web copywriting (or website copywriting) is copywriting for websites. It is the text on the pages that pulls readers in. It converts those readers into buyers! It makes your website a sales mechanism.

Copywriting is absolutely vital to your business website. Without it, it serves no purpose. It has no voice, and no soul. Why do you want a business website? To sell your business, of course. And copywriting does just that!

Here are some reasons why copywriting is your super power.

Copywriting is the first look into your brand

Visitors come to your website and decide literally within seconds. The headlines and introductions tell them what your brand is all about. It must meet their needs. If your message is confusing or doesn’t meet these needs, they are more likely to bounce away immediately. That is a lost customer and a lost sale. If your copywriting is poor or nonexistent, you are literally throwing money into the garbage.

Copywriting is the voice of your business, and your website. Your business has values and a certain tone to it. It can be formal and friendly, or serious and professional. It must be consistent in all of your writing. This creates your brand’s identity and creates recognition. All of this means people will recognize you, and you become trustworthy. We all have literally thousands of brands we can identify within seconds. Copywriting creates this connection.

Copywriting gets people to easily find you on Google

Web copy isn’t just written for human eyes, but it’s important for search engines. Search engine optimization (SEO) is the art of ranking you higher on Google. This means more customers will go to you first, and put money in your pocket. 

Relevant keywords within your website’s words help search engines understand you. This is more than simply repeating keywords. The keywords must be natural and readable. They must be relevant to your search! High quality copywriting not only helps people buy from you, but also helps Google find you. It brings in more traffic, more clicks (a higher click-through-rate), and ultimately more money.

Copywriting creates a crystal clear journey in the buyer’s mind

Copywriting makes confusing and complex ideas simple to read. It creates a bridge in the reader’s mind and crosses them into your product or service. It guides them in a logical sequence from the discovery period into the buying period. 

If your business were a dark cave, copywriting would be your flashlight. It allows readers to fully discover and understand your products and services. 

Copywriting makes people respect your authority!

Not every buyer wants to buy immediately. The top 3% may want to buy NOW, but what about the rest? By educating your readers, you can reach a larger target audience. When they learn from you, you suddenly become an authority figure. Readers think, “Wow, they know their stuff!” You are now seen as an expert in the field.

By using testimonials, case studies, and reviews, you create social proof for your business. This is a core feature in the art and science of persuasion. The more people that see you are valuable, the more will likely follow.

Copywriting is your money magnet

As we now know, copywriting is what turns visitors into customers. It incorporates sales-driven strategies to get readers to buy. It can create a sense of urgency with limited-time offers, or scarcity (while supplies last!).

Effective copy speaks directly to the buyer’s needs. It reaches their pain points and desires. Ultimately it sparks emotion, and makes them want to buy. 

Copywriting grabs people by the eyeballs and engages them!

Copywriting can crush your competitors

If your competitors don’t have effective copywriting on their website, you immediately stand out. Your message will be easier to understand in the reader’s minds. Good copy communicates your offer clearly and persuasively. 

If your competitors have poor copywriting, you can surpass them with trust. Social proof such as testimonials and case studies position you as an expert in your field. 

A good copywriter connects with its audience emotionally. If your competition isn’t engaging people on a psychological level, you can easily position yourself above them. You will be more memorable and relatable.

In conclusion… Copywriting is worth the effort!

First impressions matter! Great copywriting grabs the attention of its readers and establishes you as a professional. Visitors of our website will be engaged and won’t want to immediately leave (for a better “bounce rate”). 

It converts visitors into customers. It leads people into purchasing your products or services. It gets them to call you, visit you, or get more information from you.

It can address sales objections with a frequently asked questions section, or build social proof with testimonials. 

It builds trust and positions you as the expert. 

Does your small business need effective copywriting? Contact us now to see how we can help you grow online!