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Will AI replace digital marketing?
No! Here’s why.
What can artificial intelligence do for digital marketing?
1. Automate tedious and repetitive tasks.
Artificial intelligence can quickly complete tasks that are mind-numbingly boring! Using natural language processing (NLP), it can pump out powerful content at laser-speed. It can quickly produce copywriting in drafts, websites, or social media.
2. Give accurate data.
AI can actually scan your business reviews to identify pain points. AI can even study customer behavior to predict who will make a purchase.
3. Create content.
AI tools like ChatGPT or Jasper can give you content ideas at the snap of a finger. All of your text and images can be made using AI. You can tell it exactly what you want to write, and it will complete it before your eyes. There is great debate in the digital marketing world about whether or not you should use AI generated content. So, to prepare for potential changes, put everything in your own words!
4. Use chatbots.
Yes, we now have personal robots! AI can create a chatbot for your website. What is a chatbot? It’s like engaging with a salesperson, only it isn’t human! It will respond quickly with an encyclopedia of your business’s knowledge and help anyone who needs it.
5. Optimize online ads.
AI can optimize your advertising campaign, for a higher return of investment (ROI). It can analyze human behavior, like their history or search patterns. It can easily detect high value customers across multiple platforms to enhance your ads. It can create appropriate ads based on webpage content.
6. Create website templates.
AI can create new website templates fast. These templates can then be modified with a human touch. AI can also optimize images for resizing or compression to help with website performance.
7. Automate mobile-friendliness.
Your website can be made responsive for mobile users! AI can easily create layouts that fit any screen size. It understands flexible grids and can scale images and buttons. It can even understand the hierarchy of content, so more important info is always at the top of the page!
8. Custom code.
Now you don’t have to pay for another programmer! AI can write computer languages like HTML, CSS, JavaScript, Python, and C++. It can also debug your own code and suggest optimizations. There is $60,000+ a year saved!
9. User experience.
AI can understand how to show relevant content to different audiences. For example, it can target personal product recommendations or specific ads. It can even engage on the customer’s journey with automatic follow ups. For instance, if you abandon your online shopping cart, it will message you.
10. Keyword research.
SEO is the process of getting your business to rank higher. Ultimately, it is to drive more traffic to your website, and make you more money.
Keywords are phrases people search for on Google. For example “best mechanic in Vancouver” is a keyword.
AI can save you time with keyword research. It can scan vast amounts of data and generate relevant keyword ideas. It can quickly identify questions and phrases that you can use for your website.
You can even scan your competitor’s website and see what keywords they use. And, it can tell you how difficult it is to rank for a keyword.
AI can automatically embed keywords into content, and still make sense to the average reader. It understands keyword density to maintain this readability.
11. SEO audits.
An SEO audit is to evaluate the SEO of your webpage. This is done by what is called website crawling. With tools like Screaming Frog SEO Spider or Sitebulb, you can scan your entire website and get a success rating. AI can examine your backlinks to identify problems, evaluate link authority, and suggest new backlinks.
12. Rank tracking and reporting.
AI can show you how you are ranking on search engines. It can also show your competitor’s ranking, to give you sneaky insights! If your ranking should fall or skyrocket, AI can keep you informed.
13. Rewriting and paraphrasing.
Rewritten content is made possible by AI. This can give you a new and fresh look to your writing. It can annihilate writer’s block and give you a new perspective. This is also great at avoiding plagiarism.
14. Personalization.
AI can split your audience into different groups based on their demographics and behavior. This way, you can personalize messages for each distinct group. It can also personalize the subject lines and content in your emails.
What can’t AI do for digital marketing?
1. Think strategically.
Good marketing needs strategic thinking and innovation. You have to be able to create new campaigns and adjust to market shifts. AI uses past data to get ideas, but it cannot do anything truly new or groundbreaking. Thinking of a new navigation system, design features, or layouts? AI cannot think with abstract reasoning or creativity. Changes like this need insights into human psychology.
Your brand voice is based on tonality, values, personality, and your overall business mission. It’s tied to your company’s history, work culture, and your target audience. AI lacks long term vision and strategic goals. Your copywriting needs to understand all of this.
AI struggles to predict new shifts in different industries. It can’t keep up with the launch of a new product or shifts in consumer behavior (like the recent pandemic).
2. Understand emotions.
Emotions are not a factor for AI! It can’t understand sarcasm, irony, or empathy. It doesn’t understand the difference between positive or negative emotions or even subjective experience. Yes, robots are robotic!
3. Creative vision.
AI is all generated through past data and it cannot create truly unique content. This is why AI content is now scannable and can be detected. Creative vision will always need a human touch.
4. Complex customizations.
AI can’t really understand your project’s overall needs. It works on a limited scope and can’t handle anything high level and complex. As your brand changes and adapts, AI can’t effectively keep up.
5. Link building for SEO.
Backlinks are an important part of SEO. The more authoritative websites that link to you, the better in Google’s books.
AI can pump out a high volume of backlinks, but it really struggles to understand the quality and relevance of these links. Building high-quality backlinks requires human understanding and relationship building. It requires you to establish communication with website owners, bloggers, and journalists.
6. Oversights with ethics.
AI doesn’t have much accountability. If it makes an unethical decision, the blame lands on you. Without any human oversight, it can make bad choices. ChatGPT even warns you of this on their webpage! Plus, as Google’s terms change over time, AI can’t immediately keep up.
7. Quality control.
AI software can make mistakes! Plus, it doesn’t read like a human would speak. If you use AI to generate your copy, you should always edit it and put it in your own words. This ensures great quality control!
Summary.
AI is a revolutionary and immensely powerful tool for your digital marketing efforts. It is changing the entire landscape of how we do business. However, your marketing strategy always needs a human touch! AI won’t replace digital marketing, webpage design, SEO or copywriting, but it will enhance it. Simply put, it will make our lives easier!
