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Table of Contents
Should you use WordPress for your business website?
Yes!
Here's why!
Simple yet powerful interface
The interface in WordPress is powerful because it is simple for beginners to use, yet robust enough for seasoned pros. Everything in the platform can easily be managed through the Dashboard. It is clean and straightforward, making it easy to manage for content and settings.
A swiss-army knife of tools
WordPress allows for the use of a massive array of tools, called plugins. They give you a huge array of features with zero coding required.
What are examples of some awesome plugins?
With the WooCommerce plugin, you can turn your WordPress website into a national store. You can accept any kind of payment with the click of a button.
WP-Rocket can perform caching on your website, making it run faster.
Smush automatically optimizes and compresses all of your images effortlessly.
With Yoast or Rank Math, you can audit your entire website and use in-depth keyword analysis. These are SEO tools that help you perform better on Google. We’ll get more into that later.
WordFence Security can quickly scan for malware and acts as a firewall. It will email you security updates for your website.
Avoid the risk of losing your website! With UpdraftPlus or Duplicator, you can easily backup your website or migrate it to another server.
With WPForms, website visitors can message you straight to your email. This is a necessity for lead generation in any small business.
Custom-tailored design
You can import thousands of themes in WordPress, and customize them with simplicity. Themes are the basic layout and design of your website.
Using a website builder like Elementor, you can drag and drop elements with ease. No code required! Every aspect of your website is customizable without the limitations of a theme. From layouts, to fonts and colors everything can be carefully crafted.
It’s cheap
WordPress itself is free to use!
There are zero licensing fees. All you need to pay for is a domain name (for about $20 a year) and hosting ($3 to $10 a month). It’s super cheap!
For a few examples, a domain name can be purchased through GoDaddy, and hosting can be bought through BlueHost or SiteGround. BlueHost has specialized hosting for WordPress websites and their own plugin.
Most plugins are free to use, and also have affordable premium plans.
Since everything is made simple by WordPress, you won’t have to spend a ton of money on developers and maintenance fees.
Enhanced for SEO
SEO stands for search engine optimization (SEO) and its purpose is to get you higher on Google search results. This means more traffic for your business, and more money!
WordPress is absolutely one of the best platforms with SEO in mind. It produces clean code that Google can easily crawl. As we’ll discuss later, WordPress makes it easy to make your website mobile-friendly. This is an absolute must in Google’s books! Your entire website can be optimized for speed, which is also super important for Google.
Perhaps one of the hugest advantages of WordPress for SEO are the plugins! They simplify and handle optimizations. In nerd talk, you can easily set permalinks, meta descriptions, XML sitemaps, and keyword tracking. You can perform SEO audits, where you see a rating of your entire website.
WordPress easily integrates with Google Analytics and Google Search Console so you can track all of your progress and any potential pitfalls.
What does this all mean? WordPress is built with SEO in mind! Remember, better SEO means more traffic, and more traffic means more money in your pocket!
Easily mobile-responsive
Most of the themes in WordPress are mobile-responsive. This means that they load properly on any device, for a seamless experience. With page-builders like Elementor, you can easily adjust your entire layouts to appear on phones or tablets. Images are automatically scaled to fit any screen size. As most developers will tell you, coding for mobile-responsiveness is a huge pain! With WordPress, this is all done with no coding required!
Effective security features
WordPress can be more secure than a steel padlock!
Your WordPress website will be regularly updated to protect you against new arising threats. It’s also built using secure coding standards, making the platform more stable and less prone to vulnerabilities.
There are numerous plugins to help with this, the most popular being WordFence security. It acts as a firewall to protect you from attackers, scans for malware, and protects new logins.
With WordPress you can manage user roles and permissions, to restrict different users from parts of your website. It also supports SSL/HTTPS integration to safely transmit data.
Using plugins, you can effortlessly backup your website. You can sleep easy at night knowing it’s safe and secure.
Can be used with other platforms
WordPress is compatible with a ton of other platforms.
Here is a super quick list!
For eCommerce solutions, the WooCommerce plugin. This is the most popular WordPress plugin for online stores, and lets you manage your products, payment options, and even shipping. WordPress is also compatible with Shopify and you can integrate your products with your website.
For payment, WordPress fully supports PayPal, Stripe, and Square.
With email marketing in mind, you can connect MailChimp or Hubspot.
Social media is fully supported by WordPress! You can integrate Facebook, Instagram, Twitter, LinkedIn and YouTube.
You can engage your customers with a chat widget, like Zendesk. This helps you answer burning questions and builds a greater sense of trust.
Vast community support
WordPress is by far the most used content management system (CMS). In fact, it powers roughly 43% of all websites globally. This extensive user base means there are millions of people to tap into for help.
It offers a dedicated support forum where you can ask any related questions. It is also the subject of a very popular Reddit topic.
If you ever get stuck, there are thousands of step-by-step tutorials to help you.
Total control and ownership
With WordPress, you own your content. This includes all of your text, images, and videos. Unlike some other platforms (like Wix or Squarespace), WordPress does not restrict your data.
You can freely choose where you want to host your content. This means you can change platforms whenever you choose, such as when your website grows more traffic. You also have full control over your SEO and website performance.
Summary
WordPress is the best solution for your small business website! It’s highly flexible, easy to use, scalable, and super cheap to run. It makes your website professional, secure, and high-performing.
